Case Study — Beauty E-commerce
Naturally radiant skincare, elevated online
A mobile-first e-commerce build for a Nepali skincare brand rooted in modern science and traditional, herbal ingredients.
Client
LushGlow
Industry
Beauty & Skincare
Scope
UI/UX Design · E-commerce Dev · Branding Support
The challenge
LushGlow's catalog was rich — dozens of formulas, each with its own ingredient story — but the storefront wasn't built for how the brand's customers actually shop: on a phone, in a few spare minutes, deciding fast. Product pages were dense and the path to checkout was longer than it needed to be.
The build
Oplyx redesigned LushGlow around a clean, minimal system built to feel calm and premium on a small screen first, then scale up — not the other way around.
A smooth, mobile-first shopping flow that cut the taps between landing on a product and reaching checkout.
Optimized product pages that surface ingredients and results up front, without burying the buy button below the fold.
Light branding support to keep photography, type, and tone consistent from homepage to receipt email.
Product-first, distraction-free
Every layout decision protected the product photography and the ingredient story — the two things LushGlow's customers actually came to see. The result reads less like a generic template and more like the brand.
The result
40%
Increase in mobile sales
2x
Faster page loads across the store
↑
Stronger, more consistent brand perception
“The Oplyx team transformed our online store into an experience that feels truly aligned with our brand. Customers love it, and so do we.”Rachana ThapaFounder, LushGlow
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